Ferrari has revealed the interior design and confirmed the name of its upcoming fully electric sports car, the Ferrari Luce, marking a major step in the brand’s transition into electrification.
Related: The Ferrari 849 Testarossa is the brand’s newest hybrid flagship
The unveiling took place in San Francisco and was hosted jointly by Ferrari and LoveFrom, the creative collective founded by Sir Jony Ive together with designer Marc Newson. LoveFrom has worked with Ferrari for the past five years across multiple aspects of the vehicle’s design. Ferrari selected San Francisco as the venue due to its reputation as a global center for technology, user interface, and design innovation.
LoveFrom was founded by Sir Jony Ive in 2019 and operates studios in San Francisco and London. The collective includes professionals from architecture, engineering, industrial design, graphic design, filmmaking, music, and writing. The group works with a limited number of partners, including Ferrari and OpenAI.
The Ferrari Luce’s interior interface focuses on tactility, clarity, and intuitive operation. Instead of relying heavily on large touchscreens, Ferrari retained many physical mechanical controls. The layout is inspired by classic sports cars and Formula One single-seaters, with a simplified design focused on essential functions.
The steering wheel uses a simplified three-spoke design inspired by 1950s and 1960s Ferrari models fitted with wooden Nardi wheels. The exposed aluminium spokes highlight structural strength and finish quality.
The wheel is made from 100% recycled aluminium, using a new alloy developed specifically for the Luce to ensure durability and high-quality anodisation. It consists of 19 CNC-machined parts and is 400 grams lighter than a standard Ferrari steering wheel.
Controls are divided into two analogue modules, similar to Formula One layouts. Ferrari conducted more than 20 evaluation tests with its test drivers to optimize mechanical feel and sound feedback.
The Ferrari Luce introduces a new key made from Corning Gorilla Glass, marking the first use of this automotive-grade glass in a car key. It is designed for durability and scratch resistance while maintaining optical clarity.
The key includes an E Ink display that only consumes power when changing colors. This is described as an automotive first.
When inserted into the central console dock, the key changes color from yellow to black. At the same time, the control panel and instrument binnacle illuminate, signaling vehicle startup.
The Luce has three main displays featuring the Driver binnacle, Central control panel, and Rear control panel.
Ferrari designed these to clearly separate controls and information displays. A new custom typeface was developed, influenced by historic Ferrari typography and Italian engineering lettering.
The binnacle moves with the steering wheel to maintain visibility regardless of the steering wheel’s position. This is the first time Ferrari has mounted the instrument cluster directly on the steering column.
The binnacle also uses two overlapping OLED displays for high contrast and color accuracy. Samsung Display collaborated with Ferrari to develop an ultra-thin OLED panel featuring three cutouts that reveal information from a secondary display underneath, creating a layered visual effect. Each opening is protected by glass and surrounded by anodised aluminium rings.
The central control panel is mounted on a ball-and-socket joint, allowing it to face either the driver or the passenger. A palm rest helps improve usability during operation.
The central display includes a “multigraph” which is a mechanical-style display powered by three independent motors. It supports four functions with a clock, chronograph, compass, and the launch control.
Three aluminium hands move across a dial protected by Gorilla Glass. Animated transitions are designed to resemble high-end mechanical watches.
Display graphics are inspired by aviation and historic automotive instrumentation. Ferrari referenced classic Veglia and Jaeger gauges from the 1950s and 1960s, aiming to combine digital functionality with analogue-style readability.
The interface is designed to reduce driver cognitive load by presenting key information in a clear and minimal format.
The shifter is made from Gorilla Glass using new manufacturing techniques not previously used in automotive interiors. Ferrari used laser drilling to create microscopic holes in the glass, allowing precise ink deposition for graphics.
Gorilla Glass is also used across the control panel, binnacle, and central console to improve durability and scratch resistance.
Our Take: Aside from the copious amounts of Gorilla Glass mentioned, the interior alone looks to be an even bigger talking point than Ferrari building an EV. Shouldn’t it be the other way around? Just something to note.
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